Born from the waves and free spirit of 1970s California, Ocean Pacific (OP) has been a symbol of surf culture, beach lifestyle, and effortless coastal cool for decades. Originally created as a surfboard brand by John Smith, a San Diego-based surfboard maker, OP quickly evolved beyond boards when Jim Jenks, an avid surfer, saw the opportunity to create clothing that captured the essence of the surf lifestyle. With styles that seamlessly transitioned from the beach to the boardwalk, OP became a staple for those who lived and breathed the ocean.

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By the 1980s and 1990s, OP had cemented itself as a cultural icon, defining the laid-back aesthetic of an era. Its bold, colorful graphics—often hand-drawn and inspired by the vibrant surf scene—became instantly recognizable. From neon hues and sun-faded pastels to tropical prints and wave motifs, OP’s designs reflected the carefree energy of the California coast. The brand was embraced not just by surfers but by skaters, musicians, and free spirits who embodied the adventurous, unfiltered vibe of the West Coast.

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But OP’s influence didn’t stop at the shoreline. As the brand’s bold, colorful aesthetic took hold, it naturally expanded into skiwear, outfitting a new generation of thrill-seekers carving fresh lines on the slopes. With the same fearless attitude and signature graphics, OP ski jackets, pants, and layers became a staple for those who chased adrenaline from the beaches to the mountains. Whether catching waves or carving powder, OP’s DNA remained the same—designed for those who lived to explore.

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Over the years, OP’s legacy only grew, and in 2006, the brand was acquired by Iconix Brand Group, bringing its iconic aesthetic to a new era. Today, OP is bringing back its legendary style, remastering its most iconic designs for a new generation while staying true to its roots. Classic graphics from the ‘80s and ‘90s return with a fresh perspective, blending nostalgia with modern influences. Each piece is a tribute to the brand’s history—reinterpreted for those who crave authenticity, adventure, and a little slice of endless summer (or winter).

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Whether you’re reliving the golden days of OP or discovering it for the first time, one thing remains unchanged: Ocean Pacific is more than just a brand—it’s a way of life. California-born, forever free.